This is the E-Guardian Gaming Research Team.

Here is the third volume survey of social game topics! In this report, we analyzed social games tweeted in Japan in June 2021. We targeted the top 30 selling titles in June and looked at the amount of buzz and topics on Twitter.

■"Uma Musume Pretty Derby" is the most popular title for the third consecutive month

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*Time: Between June 1st and June 30th 2021
*Social media platform: Twitter (Including Retweets)
*Only titles with a percentage of 3% or more are listed.
*A detailed breakdown is located at the bottom of this page

For the third consecutive month, “Uma Musume Pretty Derby” has topped the sales ranking! The topic volume amount and percentage for “Uma Musume Pretty Derby” remains unchanged from last month. On the other hand, the 2nd place “Fate/Grand Order” rose by 7.3 points gaining momentum (*Last month FGO was 3rd place with 10.9%).

Although “Uma Musume Pretty Derby” continues to attract the most attention, what is behind this increasing focus on FGO!? With an anniversary event and huge content rollout coming, will FGO be able to steal the top spot next month? And what will be the outcome of this heated contest?

■The timing of the social media buzzes

Let's take a look at the timing of the increase in user contributions based on the volume of topics throughout the month. In this article, we will check “Uma Musume Pretty Derby”, “Fate/Grand Order”, and “Project Sekai: Colorful Stage! Feat. Hatsune”, which have graced the top 3 from the graph of topic volume introduced above.

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▼Uma Musume Pretty Derby

The most popular topic for “Uma Musume Pretty Derby” was on June 9, when the new Uma Musume, “Seiun Sky” was announced. Seiun Sky was portrayed as the main character’s rival in the first season of the anime series, which aired in 2018. The announcement of her introduction garnered 110,000 likes and 83,000 retweets.

Another characteristic of "Uma Musume Pretty Derby" is the large number of replies from users to the official account. Because it is about real-life racehorses, and the characters from the animation are already well known, it seems to easily attract people’s voices of joy and anticipation.

▼「Fate/Grand Order」

The biggest increase in topic volume for “Fate/Grand Order” was on June 11, when the latest information about the game was announced on YouTube Live and Nico Nico Live. The 6th anniversary commemoration event of the release of the game and information about the latest chapter of the story were made public, and attracted a great deal of attention, with more than one million views on YouTube Live.

There was also a retweet campaign on Twitter linked to the broadcast program. At the same time, many videos were posted introducing the characters installed that day.

▼Project Sekai: Colorful Stage! Feat. Hatsune

The most popular topic for “Project Sekai: Colorful Stage! Feat. Hatsune” was on June 25, when the official live broadcast was held on YouTube Live. Various information about the latest campaigns and events were released, but the topic with the biggest response on Twitter was regarding the newly added songs.

■Summary

In June, there was a noticeable increase in the topic volume from YouTube Live and other broadcast programs. Not only was it possible to release the latest information quickly, but there are also many campaigns linked to Twitter which generate a lot of feedback on social media.
We will continue to follow the trends, so stay tuned for next month's results!

With a large amount of game lovers using Twitter in Japan, the amount of game-related topics shared on the platform is tremendously huge compared with other countries. Whether for game promotion or fan community formation in the Japanese market, one should absolutely utilize Twitter with top priority. Besides, it is also the most effective tool for understanding and predicting game market trends and user preferences in Japan.

"For reference: Gamers gather on Twitter" (https://blog.twitter.com/ja_jp/topics/marketing/2020/GamingResearch)

In this article, we simply observed the amount of topics and their trends in Japan. However, it is also possible for us to conduct other researches from various perspectives, such as analyzing the attributes of followers and measuring the effectiveness of promotions. We also accept requests for sample reports, so if there is any interest, please feel free to contact us from below.

https://www.e-guardian.co.jp/service/social/social-listening/

■Top 30 most talked about titles (In order of topic volume)

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*The "Ensemble Stars!!” section includes both "Ensemble Stars!! Basic" and "Ensemble Stars!! Music

Notes:

Product names, company names, organization names etc. in the text are trademarks or registered trademarks of the respective companies.

Photo : www.freepik.com